About Us

Menu Compass is an AI-powered menu analysis solution for the food production and distribution industry.

We also provide valuable insights about (global) restaurant menu trends, enabling proactive recommendations and innovation to take place in hospitality.
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Our Mission

To revolutionise the foodservice industry by equipping wholesalers and producers with actionable insights that drive sales growth, increase margins, and foster stronger customer relationships.

The Problems we solve

Food wholesalers and producers struggle to keep up with ever-changing restaurant menus, leading to missed sales opportunities and wasted inventory. 

Traditional methods of menu analysis are time-consuming, inaccurate, and often ignored by busy sales teams, while Menu Compass analyses menus at scale.

Food producers rely on wholesalers and distributors to “push” their products, but with Menu Compass they can now also apply a “pull” strategy. 

Product development is done quite often based on anecdotal “gut feeling”, while Menu Compass ensures that products are developed in response to actual demand, increasing the likelihood of successful adoption by distributors and restaurants. 

  • Real-time menu analysis, enabling identification of new sales opportunities
  • Identifying trending ingredients to optimise product portfolios to meet true market demand
  • Equip sales teams with targeted product recommendations to have more effective, data-driven sales conversations
  • Understand customers' needs through their menus, to build stronger, more profitable relationships

Client Testimonials

"This is a unique game changer - and we want this now - as this can pinpoint high-margin opportunities such as protein, and increase basket-size!"
US$6B Food Service Provider
"This will help us create not only a "pull" from customers, instead of always relying on our distributors, but also increase customer loyalty to our brands."
US$2.3B Food Producer
"Even though we're relatively small, and we focus only on a specific part of the country, Menu Compass enables us to increase the effectiveness of our small sales team."
US$2M meat supplier to top chefs and the hospitality trade